A class action lawsuit has been filed against Wen Hair Care. More than 200 people in 40 states have joined the suit alleging the company’s cleansing conditioner has resulted in baldness, rashes, scalp irritation, hair breakage, and hair discoloration.
You have likely seen infomercials for Wen products with celebrity spokespeople such as Brooke Shields and Alyssa Milano. Wen products are marked by the same company behind the popular acne treatment Proactiv. Since Wen launched a few years ago the brand has made hundreds of millions of dollars.
The products are advertised as being a sulfate-free alternative to shampoo. Wen claimed regular shampoos can damage hair but that their products improve the health and appearance of hair in just one use. Wen described their products as “gentle enough to use every day” and encouraged their customers to do so stating “You can never use too much! The more you use, the better the results.” The lawsuit alleges Wens advertising statements are false.
The lawsuit alleges Wen products contain active ingredients that cause burning and hair loss, possibly by causing a chemical reaction that damages the hair strand and/or follicle. The lawsuit also alleges Wens manufacturer knew about these types of complaints but did not do anything about them and, instead, kept selling Wen products to consumers across the country.
Wen representatives deny the allegations in the class action suit saying there is no scientific evidence to support the claims that Wen products have caused people to lose their hair. Wen points to a number of different reasons an individual may lose their hair and, not surprisingly, all are unrelated to the use of Wen products.